MEET TREY RYDER
Trey’s career
in marketing began in 1972, after he graduated from Arizona State University’s
College of Business. Over the past
35 years, he has started and owned six businesses and written marketing articles
for national publications including Direct Marketing magazine.
Trey’s
marketing method was the subject of an article in Advertising Age.
The American Bar Association offered information about his method in the
ABA Journal. And the American Marketing Association featured The Ryder
Method of Education-Based Marketing on the front page of its national
publication, Marketing News.
Trey’s
primary focus for his method is lawyers who want dignified marketing.
His continuing education programs have been sponsored by local and state
bar associations around the country. In
addition, he served as an expert witness in a case involving lawyer advertising.
What’s more, Trey’s marketing method was cited in an article published by
two psychology professors at Arizona State University.
Today, Trey
shares his marketing method with lawyers through a wide range of publications.
His columns and articles have appeared in Trial, Law Practice Management
(ABA), The Complete Lawyer (ABA), Lawyers Weekly USA (where he was the marketing
columnist for two years), Lawyers Weekly Australia, Tort Source (ABA), The
Lawyers Competitive Edge (West Group), ALA News, Commercial Law Bulletin, The
Federal Lawyer, The New York Law Journal, Business Law Today (ABA), Law
Governance Review, Young Lawyer Archives (ABA), Legal Management, Law Practice
Quarterly (ABA), Marketing For Lawyers, The American Lawyer, and dozens of state
and local publications.
In
addition, he writes and publishes his weekly Lawyer Marketing Alert.
And he maintains the Lawyer Marketing Advisor at www.treyryder.com.
Trey
designs and carries out marketing programs for attorneys across the United
States and Canada.
He works from his office in Payson, Arizona, a small mountain town 90 miles northeast of Phoenix.
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This web site is provided as an educational service by Trey Ryder LLC.
If you have questions or comments, you’re invited to contact Trey at trey@treyryder.com
or 1-888-Trey Ryder (1-888-873-9793). All contents on this web site
Copyright © 1999-2005 by Trey Ryder LLC. All rights reserved.